Winking Falcon Productions


How to Plan Your Website


       The most important part of a website is to have good content. This gives people a reason to visit a site. Using relevant, descriptive text on your website is important not only to your visitors, but also for search engines, which digest the text to determine what keywords are relevant to your site.

Decide what you want on your homepage. What do you want to say to introduce your site and welcome your visitors? Figure out who will be using this site and what you want on it. Good content will bring visitors to your site. This will include text, images, and a color scheme. Links to other sites (external links) and links to other pages on your own site (internal links) should be included on the homepage. How many linking pages will you need? What topics do you want to cover on each of theses other pages?


Here are the 5 important things people expect to see on a website:


  1. How your business is unique.
  2. A clear sense of what your site offers.
  3. Contact information, including a phone number and physical location.
  4. Third-party validation such as customer testimonials, client lists, and awards received.
  5. Ease of use and navigation.


Planning Your Site:


When first planning a site, think of your website as an outline or as a chart as shown here.  Of course this will change depending on the number of pages needed. As you might notice, this chart looks much like a spider web, hence calling it a web.


Homepage An Outline for this chart might look like this:


Home page:

  • Linking page 1
  • Linking page 1A
  • Linking page 1B
  • Linking page 2
  • Linking page 2A
  • Linking page 2B
  • Linking page 2C
  • Linking page 3
  • Linking page 4
  • Linking page 4A


       After viewing the two examples, you may see that the two demonstrate the same layout. Most websites may not start this complicated. They may initially start with just 1-3 pages.